Gitanos and McCann together exhibiting at the most important advertising festival in the world...
This campaign that we developed in conjunction with McCann San José for Terrawash was selected for the “Great Ads for Good” exhibits that launch each year at the Cannes Lions Festival of Creativity (the world's largest) in an attempt to highlight how advertising to raise awareness of major world issues. Gathering campaigns focused on social and environmental issues, exhibitions show the main concerns of societies around the world.
In addition, this campaign was selected as PRINT AD OF THE WEEK in the magazine Luerzer’s Archive
