{"id":3657,"date":"2022-01-26T16:07:01","date_gmt":"2022-01-26T16:07:01","guid":{"rendered":"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/?post_type=portfolio&#038;p=3657"},"modified":"2022-01-31T17:26:59","modified_gmt":"2022-01-31T23:26:59","slug":"alta-legal","status":"publish","type":"portfolio","link":"https:\/\/gitanos.cr\/en\/portfolio\/alta-legal\/","title":{"rendered":"Alta Legal"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\">\n<h2 class=\"p1\">Alta is the union of four functions of Central American law firms that offer efficient, cross-border business solutions.<\/h2>\n<p>For this project we had the challenge of generating from the brand strategy, the name, logo, brand architecture, identity and brand book. The challenge was to create a brand with a totally disruptive personality in the legal market, since we were looking for a responsive, fresh and avant-garde identity.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3661 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2022\/01\/8a66af122735825.60dfb61a2d4bd1-1024x571.png\" alt=\"\" width=\"1024\" height=\"571\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/8a66af122735825.60dfb61a2d4bd1-1024x571.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/8a66af122735825.60dfb61a2d4bd1-300x167.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/8a66af122735825.60dfb61a2d4bd1-768x428.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/8a66af122735825.60dfb61a2d4bd1-1536x856.png 1536w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/8a66af122735825.60dfb61a2d4bd1-18x10.png 18w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/8a66af122735825.60dfb61a2d4bd1.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3662 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2022\/01\/6fbb45122735825.60dfb61a31dee-1024x758.png\" alt=\"\" width=\"1024\" height=\"758\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/6fbb45122735825.60dfb61a31dee-1024x758.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/6fbb45122735825.60dfb61a31dee-300x222.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/6fbb45122735825.60dfb61a31dee-768x568.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/6fbb45122735825.60dfb61a31dee-16x12.png 16w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/6fbb45122735825.60dfb61a31dee.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3663 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2022\/01\/b5a9c4122735825.60dfb61a32318-1024x766.png\" alt=\"\" width=\"1024\" height=\"766\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/b5a9c4122735825.60dfb61a32318-1024x766.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/b5a9c4122735825.60dfb61a32318-300x224.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/b5a9c4122735825.60dfb61a32318-768x574.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/b5a9c4122735825.60dfb61a32318-16x12.png 16w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/b5a9c4122735825.60dfb61a32318.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3670 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2022\/01\/886d65122735825.60dfb76a9b106-1024x617.png\" alt=\"\" width=\"1024\" height=\"617\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/886d65122735825.60dfb76a9b106-1024x617.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/886d65122735825.60dfb76a9b106-300x181.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/886d65122735825.60dfb76a9b106-768x463.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/886d65122735825.60dfb76a9b106-18x12.png 18w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/886d65122735825.60dfb76a9b106.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3669 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2022\/01\/d71169122735825.60dfb61a3114a-1024x762.png\" alt=\"\" width=\"1024\" height=\"762\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/d71169122735825.60dfb61a3114a-1024x762.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/d71169122735825.60dfb61a3114a-300x223.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/d71169122735825.60dfb61a3114a-768x572.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/d71169122735825.60dfb61a3114a-16x12.png 16w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/d71169122735825.60dfb61a3114a.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3664 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-09.15.18-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-09.15.18-1024x574.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-09.15.18-300x168.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-09.15.18-768x431.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-09.15.18-1536x861.png 1536w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-09.15.18-2048x1148.png 2048w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-09.15.18-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3666 size-full\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-09.17.51-1.png\" alt=\"\" width=\"909\" height=\"943\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-09.17.51-1.png 909w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-09.17.51-1-289x300.png 289w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-09.17.51-1-768x797.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-09.17.51-1-12x12.png 12w\" sizes=\"auto, (max-width: 909px) 100vw, 909px\" \/><\/p>\n<\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3671 size-full\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2022\/01\/3.jpg\" alt=\"\" width=\"909\" height=\"943\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/3.jpg 909w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/3-289x300.jpg 289w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/3-768x797.jpg 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/3-12x12.jpg 12w\" sizes=\"auto, (max-width: 909px) 100vw, 909px\" \/><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Alta es la uni\u00f3n de cuatro prestigiosas firmas de abogados centroamericanas que ofrecen soluciones de negocio eficientes, transfronterizas. Para este proyecto tuvimos el reto de generar a partir de la estrategia de marca, el nombre, logo, arquitectura de marca, identidad y brand book. El reto era crear una marca con personalidad totalmente disruptiva en el [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3672,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3657","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_tag-brand-book","portfolio_tag-law","portfolio_tag-legal","portfolio_tag-libro-de-marca","portfolio_category-brand-books"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alta Legal - Gitanos<\/title>\n<meta name=\"description\" content=\"Desarrollo de libro de marca para Alta Legal, que es una firma regional de cuatro prestigiosas firmas de abogados centroamericanas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gitanos.cr\/en\/portfolio\/alta-legal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alta Legal - 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