{"id":3658,"date":"2022-01-26T14:54:40","date_gmt":"2022-01-26T14:54:40","guid":{"rendered":"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/?post_type=portfolio&#038;p=3658"},"modified":"2022-01-31T17:36:26","modified_gmt":"2022-01-31T23:36:26","slug":"brand-book","status":"publish","type":"portfolio","link":"https:\/\/gitanos.cr\/en\/portfolio\/brand-book\/","title":{"rendered":"Brand Book"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\">\n<h2 class=\"p1\"><span class=\"s1\" style=\"font-size: 31px;\">The development of the brand book is essential for the correct application of a corporate visual identity and to maintain coherence in all the applications and expressions of the brand.<\/span><\/h2>\n<p>Here are some brand book developments we've created, based on focused design and strategy work. We have implemented these projects for different clients and brands nationally and internationally.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2586 alignright\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/01\/Bilco2.jpg\" alt=\"\" width=\"437\" height=\"291\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/Bilco2.jpg 447w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/Bilco2-300x200.jpg 300w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2594 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/01\/BBLA2-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/BBLA2-1-1024x683.jpg 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/BBLA2-1-300x200.jpg 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/BBLA2-1-768x512.jpg 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/BBLA2-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-2650\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/01\/LA4-1024x565.png\" alt=\"\" width=\"1024\" height=\"565\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/LA4-1024x565.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/LA4-300x166.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/LA4-768x424.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/LA4.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-2616\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/01\/Taboga-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/Taboga-1024x683.jpg 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/Taboga-300x200.jpg 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/Taboga-768x512.jpg 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/Taboga.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-2646\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/01\/jimenez-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/jimenez-1024x683.jpg 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/jimenez-300x200.jpg 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/jimenez-768x512.jpg 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/jimenez.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3780 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-17.15.12-1024x759.png\" alt=\"\" width=\"1024\" height=\"759\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-17.15.12-1024x759.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-17.15.12-300x222.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-17.15.12-768x569.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-17.15.12-1536x1138.png 1536w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-17.15.12-2048x1518.png 2048w, https:\/\/gitanos.cr\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-31-at-17.15.12-16x12.png 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2639 size-full alignnone\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/01\/VIVICON.jpg\" alt=\"\" width=\"909\" height=\"943\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/VIVICON.jpg 909w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/VIVICON-289x300.jpg 289w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/VIVICON-768x797.jpg 768w\" sizes=\"(max-width: 909px) 100vw, 909px\" \/><\/p>\n<\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2643 size-medium alignnone\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/01\/tapado-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/tapado-300x200.jpg 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/tapado-1024x683.jpg 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/tapado-768x512.jpg 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/tapado.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2644 size-medium alignnone\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/01\/acobo-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/acobo-300x200.jpg 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/acobo-1024x683.jpg 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/acobo-768x512.jpg 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/acobo.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2642 size-medium alignnone\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/01\/VIVICON-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/VIVICON-1-300x200.jpg 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/VIVICON-1-1024x683.jpg 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/VIVICON-1-768x512.jpg 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/VIVICON-1.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El desarrollo del libro de marca, es indispensable para la correcta aplicaci\u00f3n de una identidad visual corporativa y mantener coherencia en todas las aplicaciones y expresiones de la marca. A continuaci\u00f3n le mostramos algunos desarrollos de libros de marca que hemos creado, basados en un trabajo de estrategia y dise\u00f1o enfocado. Estos proyectos los hemos [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2685,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Book - Gitanos<\/title>\n<meta name=\"description\" content=\"El desarrollo de un brand book, es indispensable para la correcta aplicaci\u00f3n de una identidad visual corporativa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gitanos.cr\/en\/portfolio\/brand-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Book - Gitanos\" \/>\n<meta property=\"og:description\" content=\"El desarrollo de un brand book, es indispensable para la correcta aplicaci\u00f3n de una identidad visual corporativa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gitanos.cr\/en\/portfolio\/brand-book\/\" \/>\n<meta property=\"og:site_name\" content=\"Gitanos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gitanoscr\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-31T23:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/01\/BB.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gitanoscr\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gitanos.cr\/en\/portfolio\/brand-book\/\",\"url\":\"https:\/\/gitanos.cr\/en\/portfolio\/brand-book\/\",\"name\":\"Brand Book - 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