{"id":4266,"date":"2023-03-07T13:51:50","date_gmt":"2023-03-07T19:51:50","guid":{"rendered":"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/?post_type=portfolio&#038;p=4266"},"modified":"2023-03-07T13:53:34","modified_gmt":"2023-03-07T19:53:34","slug":"rosti","status":"publish","type":"portfolio","link":"https:\/\/gitanos.cr\/en\/portfolio\/rosti\/","title":{"rendered":"Rosti"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item six-twelfths portable--nine-twelfths lap--auto palm--auto top-no-padding bottom-medium-padding center\" data-style=\"\">\n<h3 class=\"p1\" style=\"margin-bottom: 10px;\"><strong><span style=\"font-size: 17px;\"><span class=\"s1\">Rosti Costa Rica<\/span><\/span><\/strong><\/h3>\n<h2 class=\"p1\"><span class=\"s1\">Rebranding<\/span><\/h2>\n<div class=\"page\" title=\"Page 7\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>With almost 40 years of experience, Rosti has always sought excellence in its products. Paying attention to key elements such as the preparation of the recipes with the freshest ingredients, handcrafted by the passionate hands of chefs and cooks who have worked for Rosti for many years.<\/p>\n<p>One of Rosti's strengths is that it offers an incomparable flavor, all well prepared and with its characteristic flavor, which more than just well-cooked food, offers a love that is perceived in food as from a second home: real, authentic food, natural and made with love.<\/p>\n<p>We developed a fairly broad project where we covered all the edges of the brand to bring all the flavor of Rosti in its new image, according to the new generations without losing the warmth and heritage that characterize it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4443 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2023\/03\/00ee40156034873.63600674bf2e9-1024x619.png\" alt=\"\" width=\"1024\" height=\"619\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/00ee40156034873.63600674bf2e9-1024x619.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/00ee40156034873.63600674bf2e9-300x181.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/00ee40156034873.63600674bf2e9-768x464.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/00ee40156034873.63600674bf2e9-18x12.png 18w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/00ee40156034873.63600674bf2e9.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4444 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2023\/03\/3a8b3d156034873.63604833e6e5c-1024x614.png\" alt=\"\" width=\"1024\" height=\"614\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/3a8b3d156034873.63604833e6e5c-1024x614.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/3a8b3d156034873.63604833e6e5c-300x180.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/3a8b3d156034873.63604833e6e5c-768x461.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/3a8b3d156034873.63604833e6e5c-18x12.png 18w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/3a8b3d156034873.63604833e6e5c.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--one-twelfth lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\"><\/div>\n<div class=\"grid__item four-twelfths portable--five-twelfths lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<h3><span style=\"font-size: 17px;\">Eat how you like...<\/span><\/h3>\n<\/div>\n<div class=\"grid__item five-twelfths portable--six-twelfths lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"undefined\">\n<div class=\"page\" title=\"Page 13\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Why have an evolution in brand strategy?<\/p>\n<p>In such a competitive era, Rosti's image has become paramount. We seek to continue being relevant and with a close and strong bond with each person who visits the restaurants.<\/p>\n<p>With this evolution, we seek to powerfully convey the essence of a new Rosti in everything we do and immediately and consistently identify Rosti as a restaurant seeking to create memorable and delicious experiences.<\/p>\n<p>Our objective is to be perceived as a fresher and more modern restaurant; that keeps up with the trends and aligned with the tastes and preferences of the younger generations.<\/p>\n<p>We want to be recognized not only for the richness of the food, but also for the great experience that is offered as a brand under the promise \"eat as you like\".<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4445 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2023\/03\/39fe5e156034873.63600674abdbb-1024x511.png\" alt=\"\" width=\"1024\" height=\"511\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/39fe5e156034873.63600674abdbb-1024x511.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/39fe5e156034873.63600674abdbb-300x150.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/39fe5e156034873.63600674abdbb-768x383.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/39fe5e156034873.63600674abdbb-18x9.png 18w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/39fe5e156034873.63600674abdbb.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding no-right-margin\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4446 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2023\/03\/fe6757156034873.63600674b57d4-1024x716.png\" alt=\"\" width=\"1024\" height=\"716\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/fe6757156034873.63600674b57d4-1024x716.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/fe6757156034873.63600674b57d4-300x210.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/fe6757156034873.63600674b57d4-768x537.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/fe6757156034873.63600674b57d4-18x12.png 18w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/fe6757156034873.63600674b57d4.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4447 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2023\/03\/c64bfd156034873.63600674c4c70-1024x721.png\" alt=\"\" width=\"1024\" height=\"721\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/c64bfd156034873.63600674c4c70-1024x721.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/c64bfd156034873.63600674c4c70-300x211.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/c64bfd156034873.63600674c4c70-768x541.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/c64bfd156034873.63600674c4c70-18x12.png 18w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/c64bfd156034873.63600674c4c70.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--two-twelfths lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\"><\/div>\n<div class=\"grid__item six-twelfths portable--nine-twelfths lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"undefined\">\n<h3 class=\"p1\" style=\"margin-bottom: 10px;\"><strong><span style=\"font-size: 17px;\"><span class=\"s1\">Branding of spaces<\/span><\/span><\/strong><\/h3>\n<p class=\"p1\"><span class=\"s1\">We bring the brand system and brand book to the space, filling every corner of the points of sale with life, through murals and decoration according to the world of Rosti.<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4448 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2023\/03\/a88184156034873.63600674b9c4c-1024x617.png\" alt=\"\" width=\"1024\" height=\"617\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/a88184156034873.63600674b9c4c-1024x617.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/a88184156034873.63600674b9c4c-300x181.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/a88184156034873.63600674b9c4c-768x463.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/a88184156034873.63600674b9c4c-18x12.png 18w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/a88184156034873.63600674b9c4c.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4449 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2023\/03\/ab9c2f156034873.63600674b0013-1024x671.png\" alt=\"\" width=\"1024\" height=\"671\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/ab9c2f156034873.63600674b0013-1024x671.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/ab9c2f156034873.63600674b0013-300x197.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/ab9c2f156034873.63600674b0013-768x504.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/ab9c2f156034873.63600674b0013-18x12.png 18w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/ab9c2f156034873.63600674b0013.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4450 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2023\/03\/ee3b85156034873.636014668bd49-1024x688.png\" alt=\"\" width=\"1024\" height=\"688\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/ee3b85156034873.636014668bd49-1024x688.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/ee3b85156034873.636014668bd49-300x202.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/ee3b85156034873.636014668bd49-768x516.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/ee3b85156034873.636014668bd49-18x12.png 18w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/ee3b85156034873.636014668bd49.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--hide palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\"><\/div>\n<div class=\"grid__item five-twelfths portable--six-twelfths lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"undefined\">\n<h3 class=\"p1\" style=\"margin-bottom: 10px;\"><strong><span style=\"font-size: 17px;\"><span class=\"s1\">360 Exposure<\/span><\/span><\/strong><\/h3>\n<p class=\"p1\"><span class=\"s1\">The concept ended up being reflected in all the points of sale, graphic materials, a TV commercial and physical objects. The exhibition was carried out and materialized in traditional and online media.<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4451 size-full\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2023\/03\/b06c95156034873.63600674aa353.png\" alt=\"\" width=\"1400\" height=\"881\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/b06c95156034873.63600674aa353.png 1400w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/b06c95156034873.63600674aa353-300x189.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/b06c95156034873.63600674aa353-1024x644.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/b06c95156034873.63600674aa353-768x483.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/b06c95156034873.63600674aa353-18x12.png 18w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4453 size-full\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2023\/03\/21aeda156034873.63fe3cee89e8a.png\" alt=\"\" width=\"1400\" height=\"1009\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/21aeda156034873.63fe3cee89e8a.png 1400w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/21aeda156034873.63fe3cee89e8a-300x216.png 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/21aeda156034873.63fe3cee89e8a-1024x738.png 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/21aeda156034873.63fe3cee89e8a-768x554.png 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/21aeda156034873.63fe3cee89e8a-18x12.png 18w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding full-width\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4452 size-full\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2023\/03\/c94c8c156034873.636e7023a9ad1.gif\" alt=\"\" width=\"1400\" height=\"788\" \/><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Rosti Costa Rica Rebranding Con casi 40 an\u0303os de trayectoria, Rosti siempre ha buscado la excelencia en sus productos. Prestando atencio\u0301n a elementos clave como la preparacio\u0301n de las recetas con los ingredientes ma\u0301s frescos, hechos de forma artesanal por las apasionadas manos de cocineros y cocineras con muchos an\u0303os trabajando para Rosti. Una de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4454,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rosti - Gitanos<\/title>\n<meta name=\"description\" content=\"Desarrollamos un proyecto bastante amplio donde cubrimos todas las aristas de la marca para traer todo el sabor de Rosti\u00a0 en su nueva imagen, acorde a las nuevas generaciones sin perder la calidez y herencia que la caracterizan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gitanos.cr\/en\/portfolio\/rosti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rosti - Gitanos\" \/>\n<meta property=\"og:description\" content=\"Desarrollamos un proyecto bastante amplio donde cubrimos todas las aristas de la marca para traer todo el sabor de Rosti\u00a0 en su nueva imagen, acorde a las nuevas generaciones sin perder la calidez y herencia que la caracterizan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gitanos.cr\/en\/portfolio\/rosti\/\" \/>\n<meta property=\"og:site_name\" content=\"Gitanos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gitanoscr\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-07T19:53:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2023\/03\/3cc17b156034873.63600979eee1e.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gitanoscr\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gitanos.cr\/en\/portfolio\/rosti\/\",\"url\":\"https:\/\/gitanos.cr\/en\/portfolio\/rosti\/\",\"name\":\"Rosti - 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