{"id":723,"date":"2016-06-01T17:38:34","date_gmt":"2016-06-01T17:38:34","guid":{"rendered":"http:\/\/heythemers.com\/themes\/calafate\/?post_type=portfolio&#038;p=723"},"modified":"2022-02-01T14:57:46","modified_gmt":"2022-02-01T20:57:46","slug":"esencial-costa-rica","status":"publish","type":"portfolio","link":"https:\/\/gitanos.cr\/en\/portfolio\/esencial-costa-rica\/","title":{"rendered":"Esencial Costa Rica"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item six-twelfths portable--nine-twelfths lap--auto palm--auto top-no-padding bottom-medium-padding center\" data-style=\"\">\n<h3 class=\"p1\" style=\"margin-bottom: 10px;\"><strong><span style=\"font-size: 17px;\"><span class=\"s1\">Esencial Costa Rica<\/span><\/span><\/strong><\/h3>\n<h2 class=\"p1\"><span class=\"s1\">We developed the first graphic campaign of the country brand aimed at Costa Ricans.<\/span><\/h2>\n<p class=\"p1 translation-block\">essential COSTA RICA is our country brand, in this way Costa Rica is projected to the world by integrally promoting tourism, investments and exports, hand in hand with the Costa Rican culture and idiosyncrasy.<\/p>\n<p>Tuvimos la oportunidad de desarrollar y conceptualizar la campa\u00f1a gr\u00e1fica inspirada en el concepto de que cada costarricense es un embajador de las cosas buenas, positivas y destacadas de nuestro pa\u00eds, como los paisajes, la biodiversidad, la innovaci\u00f3n y la cultura.<\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2864 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/06\/ECR2-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ECR2-1024x640.jpg 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ECR2-300x188.jpg 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ECR2-768x480.jpg 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ECR2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2863 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/06\/CARRETA-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/CARRETA-1024x640.jpg 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/CARRETA-300x188.jpg 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/CARRETA-768x480.jpg 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/CARRETA.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--one-twelfth lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\"><\/div>\n<div class=\"grid__item four-twelfths portable--five-twelfths lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<h3><span style=\"font-size: 17px;\">The essence is you ...<\/span><\/h3>\n<\/div>\n<div class=\"grid__item five-twelfths portable--six-twelfths lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"undefined\">\n<p>We started a positioning in the national public under the slogan \"The essence is you, we are all essential COSTA RICA\". The objective was to make known through talks to educational centers, chambers of commerce, business meetings and training in different institutions, the campaign of the country brand. There was also a presence at important national events: San Jos\u00e9 Half Marathon, Telethon, Special Olympics, Robotics World Cup, International Design Festival and VALOARTE with dissemination through content on social networks, media and companies.<\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2862 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/06\/ECR-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ECR-1024x576.jpg 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ECR-300x169.jpg 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ECR-768x432.jpg 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ECR.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding no-right-margin\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2865 size-full\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/06\/ECR3.jpg\" alt=\"\" width=\"704\" height=\"863\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ECR3.jpg 704w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ECR3-245x300.jpg 245w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2866 size-full\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/06\/VALLA.jpg\" alt=\"\" width=\"704\" height=\"432\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/VALLA.jpg 704w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/VALLA-300x184.jpg 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2873 size-full\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/06\/sticker.jpg\" alt=\"\" width=\"704\" height=\"432\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/sticker.jpg 704w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/sticker-300x184.jpg 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--two-twelfths lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\"><\/div>\n<div class=\"grid__item six-twelfths portable--nine-twelfths lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"undefined\">\n<h3 class=\"p1\" style=\"margin-bottom: 10px;\"><strong><span style=\"font-size: 17px;\"><span class=\"s1\">Digital interaction<\/span><\/span><\/strong><\/h3>\n<p class=\"p1\"><span class=\"s1\">To empower the \u201cTicos\u201d and generate a feeling of belonging, \u201cavatars\u201d were generated with the silhouettes, where people could put their own images, landscapes, textures, among others, and thus an interaction was generated with the hashtag #SoyCostarica. The campaign then had a better organic diffusion among the followers of the Facebook page.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2867 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/06\/ABATARS-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ABATARS-1024x640.jpg 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ABATARS-300x188.jpg 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ABATARS-768x480.jpg 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/ABATARS.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2869 size-full\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/wp-content\/uploads\/2016\/06\/EC.gif\" alt=\"\" width=\"1200\" height=\"750\" \/><\/p>\n<\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2871 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/06\/SITE-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/SITE-1024x640.jpg 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/SITE-300x188.jpg 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/SITE-768x480.jpg 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/SITE.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--hide palm--auto top-no-padding bottom-no-padding\" data-style=\"undefined\"><\/div>\n<div class=\"grid__item five-twelfths portable--six-twelfths lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"undefined\">\n<h3 class=\"p1\" style=\"margin-bottom: 10px;\"><strong><span style=\"font-size: 17px;\"><span class=\"s1\">360 Exposure<\/span><\/span><\/strong><\/h3>\n<p class=\"p1\"><span class=\"s1\">The concept ended up being reflected on a website where the campaign information, graphic materials, a TV commercial and downloadable objects were hosted. The exhibition was held and materialized in traditional and online media.<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding\" data-style=\"undefined\">\n<h3 class=\"p1\" style=\"text-align: center;\"><span class=\"s1\" style=\"font-size: 31px;\"><b>#SoyCostaRica<\/b><\/span><\/h3>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding full-width\" data-style=\"undefined\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2876 size-large\" src=\"https:\/\/p8hzmsiigosjgghk10924.cleavr.xyz\/2020\/wp-content\/uploads\/2016\/06\/bus-copy-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/bus-copy-1024x576.jpg 1024w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/bus-copy-300x169.jpg 300w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/bus-copy-768x432.jpg 768w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/bus-copy-1536x864.jpg 1536w, https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/bus-copy-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"padding-left: 120px;\"><span style=\"font-size: 12px;\">Design by<\/span><br \/>\n<span style=\"font-size: 14px;\"><strong>Made By Alphabet<\/strong><\/span><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Esencial Costa Rica Desarrollamos la primer campa\u00f1a gr\u00e1fica de la marca pa\u00eds dirigida a los costarricenses. esencial COSTA RICA es nuestra marca pa\u00eds, de esta manera Costa Rica se proyecta al mundo promoviendo integralmente el turismo, las inversiones y las exportaciones, de la mano de la cultura e idiosincrasia costarricense. Tuvimos la oportunidad de desarrollar [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2883,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Esencial Costa Rica - Gitanos<\/title>\n<meta name=\"description\" content=\"Desarrollamos la primer campa\u00f1a gr\u00e1fica de la marca pa\u00eds dirigida a los costarricenses, Esencial COSTA RICA es nuestra marca pa\u00eds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gitanos.cr\/en\/portfolio\/esencial-costa-rica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esencial Costa Rica - Gitanos\" \/>\n<meta property=\"og:description\" content=\"Desarrollamos la primer campa\u00f1a gr\u00e1fica de la marca pa\u00eds dirigida a los costarricenses, Esencial COSTA RICA es nuestra marca pa\u00eds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gitanos.cr\/en\/portfolio\/esencial-costa-rica\/\" \/>\n<meta property=\"og:site_name\" content=\"Gitanos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gitanoscr\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-01T20:57:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gitanos.cr\/wp-content\/uploads\/2016\/06\/EC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gitanoscr\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gitanos.cr\/en\/portfolio\/esencial-costa-rica\/\",\"url\":\"https:\/\/gitanos.cr\/en\/portfolio\/esencial-costa-rica\/\",\"name\":\"Esencial Costa Rica - 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