Esencial

Essential Costa Rica

We developed the first graphic campaign of the country brand aimed at Costa Ricans.

essential COSTA RICA is our country brand, in this way Costa Rica is projected to the world by integrally promoting tourism, investments and exports, hand in hand with the Costa Rican culture and idiosyncrasy.

We had the opportunity to develop and conceptualize the graphic campaign inspired by the concept that each Costa Rican is an ambassador of the good, positive and outstanding things of Costa Rica, such as landscapes, biodiversity, innovation and culture.

The essence is you ...

We started a positioning in the national public under the slogan "The essence is you, we are all essential COSTA RICA". The objective was to make known through talks to educational centers, chambers of commerce, business meetings and training in different institutions, the campaign of the country brand. There was also a presence at important national events: San José Half Marathon, Telethon, Special Olympics, Robotics World Cup, International Design Festival and VALOARTE with dissemination through content on social networks, media and companies.

Digital interaction

To empower the “Ticos” and generate a feeling of belonging, “avatars” were generated with the silhouettes, where people could put their own images, landscapes, textures, among others, and thus an interaction was generated with the hashtag #SoyCostarica. The campaign then had a better organic diffusion among the followers of the Facebook page. 

360 Exposure

The concept ended up being reflected on a website where the campaign information, graphic materials, a TV commercial and downloadable objects were hosted. The exhibition was held and materialized in traditional and online media.

#SoyCostaRica

Design by
Made By Alphabet

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